Seoul Yummy to Close Its Last Outlet at Kallang Wave Mall with Special Promotion

Seoul Yummy, a well-known Korean food chain, will close its last remaining outlet at Kallang Wave Mall on October 22. Established in 2008, the brand has been a staple in Singapore's dining scene, previously operating in locations such as Ion Orchard, Bugis+, and Marina Square. As part of the Gratify Group, which also manages the South Korean pizza chain Pizza Maru, Seoul Yummy has made a significant impact on the local food culture, particularly with its signature dishes like army stew, cheese pot, and hot plate offerings.

To commemorate its 18 years of service, the restaurant is offering an 18% discount on its beloved Korean army stew until it closes its doors. Diners wishing to take advantage of this promotion need only mention "I will miss Seoul Yummy" to the staff at the Kallang Wave outlet.

Frank Lau, founder and CEO of Gratify Group, explained that the decision to close the Kallang Wave outlet is part of a broader strategy to focus on growing other brands within the group as consumer preferences evolve. He noted that the closure aligns with the mall's ongoing asset enhancement initiative, making it a strategic time to sunset the brand. Lau assured that employees affected by the closure will be transferred to other brands within the Gratify Group, ensuring continuity of employment for staff members.

Seoul Yummy has been credited with helping to popularize army stew in Singapore, a dish that has gained a loyal following over the years. As the restaurant prepares to close, it leaves behind a legacy of introducing and elevating Korean cuisine within the local dining landscape.