Nicholas Tse Calls Out Cooking Show for Ignoring His Chef Nic Products

In a recent episode of the Chinese cooking show 'One Dish To Rule Them All,' Hong Kong celebrity Nicholas Tse voiced his annoyance over the show's failure to incorporate his food brand, Chef Nic. As a judge on the Tencent reality competition, Tse expected that his products would be featured, providing both exposure and a culinary edge to the contestants. However, this expectation was not met, leading to a humorous yet pointed critique from Tse during the episode.

Chinese author Li Dan, who serves as a commentator on the show, also chimed in, teasing the production team for not including any of Chef Nic's products. Tse was visibly frustrated, pointing out the sausages present on set and questioning why they were not from his brand. "You guys even have sausages yet they are not sausages from Chef Nic?" he remarked, clearly incensed by the oversight.

The situation escalated when Tse noticed cans of luncheon meat that were also not from Chef Nic. He questioned the director, emphasizing the missed opportunity: "How could it not be Chef Nic luncheon meat? If you want, I'll give you two tons [of luncheon meat]!" His passionate response highlighted his commitment to his brand and the importance of representation in culinary media.

The incident underscores the intersection of celebrity and food branding in contemporary cooking shows, where judges often have vested interests in the products showcased. Tse's Chef Nic brand, known for its variety of packaged sausages, has been part of his entrepreneurial journey since its founding in 2016. As the culinary landscape continues to evolve, the expectations of celebrity chefs regarding product placement and brand representation remain a pertinent topic in the industry.